Chaithanya Rajesh

Lothian Buses

Behance

Follow:

This project explores a possible rebranding of Lothian buses. Here, the identity of Lothian is built to reflect the city of Edinburgh and its routes - that the network seamlessly connects, as the buses are a central part Edinburgh and its people. The brand is a testament to the importance of public transport and is a passion project to promote public transportation within the city.

The brandmark represents the city by being almost akin to a top view of the street layout, with the city centre’s grid iron pattern and the outer ring of the city having more angled roads, bringing in the nuance of the road structure of Edinburgh, all represented withing the ‘L’ of Lothian.

The smaller coloured icons within the logo brings in a pop of colour while representing cartographic symbols. The colours were taken from the bus route colours from the official Lothian branding, as well as being distinct colours that would translate over to differentiate between the various sub-branches of Lothian.

Redesigning the Network Map

Taking inspiration from Mark Ovenden's Transit Maps of the World, the network map was redesigned to illustrate the many routes that Lothian buses have within the city centre of Edinburgh.

The Graduate Show presentation was a minimalist exhibition of the branding, with a brand identity book and axillary brochures for display. The posters were a combination of printed images with the design screen-printed onto them.

Charlene Garry and the Basilisk Press

Charlene Garry was a publisher of world-famous facsimiles. She ran a small publishing company and produced some of the most renowned books in the antiques collection, one found within the Heritage Collections at the university - The Red Books of Humphry Repton. Through this project, I looked further into the publisher's story and her legacy, as the story felt untold in comparison to the large contribution her press had in the world of books. The research led to a publication about Charlene Garry, the formatting of the book following the style of the catalogues released by the press and the red cover being a nod to the Red Books of Humphry Repton, which brought me to this final publication.