About UP

Choosing a sports bra is a widely neglected problem. Despite being essential for performance, wellbeing and support, the fitting experience is often confusing and overwhelming. This lack of clarity leaves users unsure of what to look for, resulting in sports bras that are frequently inappropriate for their body and activity needs. UP is designed to transform this process.

By integrating technology into the fitting room experience, UP redefines how sports bras are assessed. It identifies correct fit through targeted pressure zone feedback and pairs this with movement simulation to ensure support during real activity. UP provides a complete fitting package, calling time out on poor fitting sports bras and empowering users to make informed, confident choices. This design functions within the fitting room but supports far beyond this.

UP demonstration video

This video is a breakdown of UP in use. The video was filmed in a fitting room, to provide the context of UP and simply breaksdown the intended use of the UP to support users in choosing their sports bra. 

Up promotional video

This video promotes the product and emphasises how support within the changing room acts to support users far beyond this space. 

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Product Design - BA (Hons)
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Ting Shen
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Cosmo Smith