FORMA Brand Guidelines
Responding to the opportunity to reimagine the Bernat Klein Studio, I created FORMA, a design museum that celebrates process, experimentation and making. Inspired by the building’s architecture and Klein’s textile work, I developed a full identity and set of brand guidelines that position the space as somewhere design takes shape. A custom coded tool generates patterns from a modular form derived from the logotype, allowing the identity to evolve across exhibitions while staying consistent and recognisable.