From tangible products to digital experiences, I merge form and function. With a strong foundation in graphic and product design, I focus on design informatics, exploring how data and creativity combine to create intuitive and meaningful interactions.
Yipeng Zhang
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AI-Powered Audience Insights
This project builds an AI tool that helps content creators by analysing audience feedback, filtering toxic comments, and generating useful ideas from user comments. It uses sentiment analysis and keyword grouping to turn real user opinions into clear content strategies. The system supports trend analysis across multiple videos and ongoing AI conversations, making audience insights easy to act on.
Journey
Journey is an embodied spatial data sculpture exposing the overlooked conflict between wildlife migration and urban development. Based on frog migration through Holyrood Park in Edinburgh, the installation uses local data to reflect a national crisis—over 20 tons of frogs and toads are killed on UK roads each year.
Eco-lament
Eco-lament is an interactive installation utilizing Arduino, 3D printing, and sound sensors to visualize air pollution. It dynamically responds to real-time environmental data, with rotating modules containing urban waste materials that produce sound, highlighting the impact of human behavior on air quality.
Yipeng Zhang
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