Consent create explained
Consent create is a D&AD New Blood award-winning project, set by 21 GRAMS. The brief asked for an idea, campaign, tool, or experience, to help reduce the high rates of sexual assault experienced by people with Down Syndrome (DS), by improving their understanding of consent, and how and when to give it.
Consent create is a research-informed learning tool seeking to redefine the way consent is discussed with people with DS, applying a long term approach to build lasting understandings of consent. 21 GRAMS will partner with LEGO, to help people with DS all of ages make positive consensual decisions for themselves.