INNIS & GUNN Limited Edition Can Design
* Hot Air Balloon: Happiness, freedom, euphoria
INNIS & GUNN logo as hot air balloon, meaning that this drink will bring you Joy.
*Semicolon in ‘Cloud 9’ (CL;UD):
Semicolons are often used by authors when sentences are not finished. In this design’s context, it suggests never-ending happiness. Although everlasting happiness is almost a Utopian ideology, I intend to create a sense that this happiness will last forever (at least during the time of this limited edition)
The Gradual Change of Day Time: The change from day, evening to night of the design is continuous as it is wrapped around the circular body of the bottle. Depending on where the user looks at the design first, it still illustrates the daytime change as a continuous cycle. This is combined with Cloud 9- the name of this beer, meaning everlasting joy. This is my intended message to the beer drinker, wishing them long-lasting joy each day.