We present ‘Take Back Your Body, Imagine Your Digital Self’. This is an interactive, digital media installation, exhibited at ‘Designing Data Humans’ as part of the 2024 Edinburgh Science Festival. The brief for this project was to interrogate the fashion sector through a data lens, creating a digital interactive installation using emerging digital technologies.
We chose to focus on body image, with reference to the ‘Looking Glass Self’. Introduced in 1902 by Charles Cooley, the ‘Looking Glass Self’ is a theory which refers to the belief that one’s self-image is developed in response to their perception and internalisation of how others perceive and evaluate them.
This is a vibrant interactive installation capable of narrating stories about the body to the audience, while also holding the potential for dialogue with them. Our body are not the prescribed body image of the fast fashion companies, but rather the unique, playful form that is created through the presence of their real bodies. We would further enhance aspects such as visual aesthetics, interactivity, and replicability. Let’s take back our body, and imagine our digital self!
