Project introduction

In an era where corporate marketing often prioritizes aesthetics over sustainability, I launched Green Snack to satirize this alarming trend. Our snack shop offers visually appealing snacks that, upon closer inspection, are filled with microplastic waste. By juxtaposing the enticing design of our snacks, innovative packaging, and engaging visual content with the harsh realities of corporate deception, this project invites consumers to critically reflect on their choices. Green Snack challenges the conventional relationship between consumerism and human 
survival, urging individuals to reconsider the true cost of convenience and beauty in a world increasingly marred by environmental neglect.

Crystal cake making introduction

These seemingly beautiful cakes are actually made by mixing resin with drops of glue and adding pre-polished scraps of garbage. To satirize the current corporate drama of marketing chaos. Behind the aesthetics there is often more commercial vulnerability.

Posters in cafe‘

As I was working in a food supermarket, I pasted the poster in the school cafe to take photos.

Posters in cafe‘
Posters in environment
poster
Simulated snacking
Simulated snacking
Products and series branding output

Business cards, boxes, product cards, rewards cards, and booklet

All products
booklet and Member points card
Booklet & Store rewards card
Company name card
Name cards
Production process card

The material of the card is handmade paper made from garbage scraps, and then the normal cake making process is printed on the front, and the actual mixing of garbage to make snacks on the back.

Process cards
Flow chart

This is a long drawing placed in the exhibition, which includes the idea of the whole project, and shows in the form of a collage how garbage can be bought and eaten willingly through a dramatic cycle.

Idea length chart
Company poster

I ended up making a poster for the whole company.

Company poster
Video 1
Video 1

The content of the video was about creating a new live event on the product and received people's love. At the same time, Video1 and Video2 are played frame by frame, and you can see the same picture in the same second, but the opposite form of expression.

Video 2
Video 2

The content of the video is about a reporter who found the garbage inside the product sales and secretly took a video to the news agency after being exposed. At the same time, Video2 and Video1 are played frame by frame, and you can see the same picture in the same second but the opposite form of expression.