Project description

The brand provides a complete visual solution to create a new, modern and vibrant visual identity for the space town Longlou, Hainan Province, China to attract more ordinary tourists and potential space enthusiasts. Through this personal project, I improve my visual language and update the design process, and express my support for China's aerospace exploration and my infinite love for the universe.

Signage System

Based on the theme and the local characteristics of the town, the modern visual language is used to create an identifiable and efficient signage system.

Signage System
Signage System
Signage System - Icons
Signage System - Pictograms

Themed illustrations were created for a wider audience and used in products such as packaging, tote bag and stamps.